Kim Kardashian - New Fragrance, Workout and New Reality Series

Credit: INFphoto.com Kim Kardashian blond hair catches the sun light

Keeping up with Kim Kardashian may prove to be a bit daunting, as the reality star recently announce she will be creating her own fragrance, has a workout video line and shot a plot for a new reality series.

Kim Kardashian was radiant over the weekend, as she shopped with a friend at Victoria's Secret.

Her new blond, long curly hair resplendent in the late afternoon sunlight.

She wore a low cut halter top with black mini skirt with triple studded belt, as she took the time to shop from her busy schedule.

The Essence of Kim

Among her many new ventures, Kim Kardashian is developing her first fragrance in a joint venture with Lighthouse Beauty.

The firm is also developing a men's scent in partnership with 50 Cent.

Credit: INFphoto.com Kim Kardashian reflects on her busy schedule

According to Women's Wear Daily, Kardashian's new fragrance is expected to launch in spring 2010.

Fit in Your Jeans by Friday

Kardashian recently released a fitness DVD series called Fit in Your Jeans by Friday.

She is a firm believer in exercise and regularly workouts 3 - 5 times a week to keep her physique in tiptop shape.

Her workout routine is generally split between the treadmill and light weight lifting, followed by a series of lunges, squats and leg lifts to firm her lower body.

New Reality Series

Kim Kardashian is also working on a new reality TV show that will revolve around the world of PR with Jonathan Cheban and Simon Huck of Command Public Relations.

According to People magazine, a pilot for the show has been shot and the series is due to be made next year by the creators of the reality shows Keeping Up with the Kardashians and Kourtney & Khloe Take Miami.

What's up next for Kim Kardashian?

Well, she recently commented that she would love to go into production and she can envision herself sitting in the director's chair.

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